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You owe your sales reps a compelling value proposition
𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐭𝐨𝐩 𝐫𝐞𝐩𝐬, 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐚𝐫𝐦 𝐭𝐡𝐞𝐦 𝐰𝐢𝐭𝐡 𝐚 𝐯𝐚𝐥𝐮𝐞 ...
Gina Gauna
Sep 82 min read


The Human Factor: Four Timeless Traits of Top Sellers
When I was just starting out in sales at a large company, a client shared a piece of wisdom that has stayed with me ever since. Over a simple conversation, he laid out a framework for building a successful partnership, one that has guided me through countless client relationships.
Taylor Crook
Jul 15 min read


Your Competition is Better Than You: Creating Demand Before the RFP
The leaders in the industry have mastered the art of early value creation. They leverage innovative technologies, predictive analytics, and strategic account intelligence to anticipate sponsor challenges long before an RFP is issued.
Gina Gauna and Taylor Crook
Jun 55 min read
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