top of page
Industry Insights
Search


We've launched! A new path forward to B2B revenue acceleration.
Please watch this short video to learn more about Match Vertical Partners, a sales transformation organization.
Taylor Crook
Jul 310 min read
Â
Â


The Human Factor Video: Four Timeless Traits of Top Sellers (Like Trust)
An 11-year-old reminds us of what really matters in relationships and how simple (but not easy) human connection really is.
Taylor Crook
Jul 311 min read
Â
Â


The Human Factor: Four Timeless Traits of Top Sellers
When I was just starting out in sales at a large company, a client shared a piece of wisdom that has stayed with me ever since. Over a simple conversation, he laid out a framework for building a successful partnership, one that has guided me through countless client relationships.
Taylor Crook
Jul 15 min read
Â
Â


Your Competition is Better Than You: Creating Demand Before the RFP
The leaders in the industry have mastered the art of early value creation. They leverage innovative technologies, predictive analytics, and strategic account intelligence to anticipate sponsor challenges long before an RFP is issued.
Gina Gauna and Taylor Crook
Jun 55 min read
Â
Â


The Hidden Obstacle in Digital Transformation
The Human Challenge in Digital Evolution In today's fast-paced business environment, organizations are racing to implement cutting-edge...
Taylor Crook
Apr 242 min read
Â
Â


The Death of Activity Metrics: What You Should Be Measuring Instead
Sales teams are drowning in metrics that don’t move the needle. Call logs, email counts, and meeting quotas flood dashboards, but these...
Gina Gauna
Apr 243 min read
Â
Â


AI Adoption as a Strategic Advantage in Revenue Generation
Sales professionals today are required to quickly embrace a range of new digital competencies.
Taylor Crook
Mar 212 min read
Â
Â
bottom of page