You owe your sales reps a compelling value proposition

𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐭𝐨𝐩 𝐫𝐞𝐩𝐬, 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐚𝐫𝐦 𝐭𝐡𝐞𝐦 𝐰𝐢𝐭𝐡 𝐚 𝐯𝐚𝐥𝐮𝐞 

𝐩𝐫𝐨𝐩𝐨si𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐰𝐢𝐧 𝐢𝐧 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐦𝐚𝐫𝐤𝐞𝐭.

In clinical research, sponsors want faster, more cost-effective paths to approved drugs.

To stay competitive, CROs have to adapt and innovate faster than ever. For instance, combining Real-World Data and Real-World Evidence with Artificial Intelligence was once a unique differentiator but has evolved into a required capability.

Two recent examples:

• IQVIA’s partnership with NVIDIA and NeMo is embedding AI into trial design, analysis, and predictive modeling, compressing timelines and improving quality.

• Cognizant’s tech enablement is powering digital infrastructure that sponsors, sites and/or CROs can plug into for speed and scalability.

The question isn’t whether CROs need to make these investments. They do.

The question is whether you have equipped your reps to:

• understand how this service creates value for the client

• demonstrate how your offering stacks up against the competition

• articulate the value of those investments to create deal winning leverage

𝐘𝐨𝐮𝐫 𝐫𝐞𝐩𝐬 𝐜𝐚𝐧’𝐭 𝐬𝐞𝐥𝐥 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞𝐧’𝐭 𝐝𝐞𝐟𝐢𝐧𝐞𝐝.

𝐘𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐚𝐧’𝐭 𝐛𝐮𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐩𝐬 𝐝𝐨𝐧’𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝.

When we teach our reps how to engage the client in a value-based conversation, it opens a lot of potential for growth and partnership.

𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐚𝐝𝐲 𝐓𝐚𝐥𝐤 𝐓𝐫𝐚𝐜𝐤𝐬…{insert YOUR value driver}

• “Walk me through your AI + RWE integration approach? {We’ve deployed machine learning to detect early signals and optimize trial design.}”

• “Are you exploring ways to reduce trial costs through real world data augmentation? {We’ve helped sponsors blend RCT and RWE to streamline endpoints and reduce protocol complexity.}”

When reps are armed with a compelling value proposition, can articulate it with clarity, and align it to what clients want, need, and expect, they build the kind of success that keeps your top talent engaged and loyal.

Do your reps believe they have a competitive solution and do they understand why it matters to the client? If the answer is not an immediate yes, the risk is not just losing the deal. It is losing the very people you cannot afford to replace.

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Who is Match Vertical Partners?

​MATCH VERTICAL PARTNERS is a sales transformation organization led by industry experts, dedicated to creating sustainable growth for our clients. We empower sales leaders to build high-performing teams rooted in integrity, value, and service, through a holistic, bottom-up approach. We provide business development and sales consulting, technology solutions and vertically aligned sales strategies designed to accelerate your revenue growth.

For more information contact us at (866)-501-5196 or contact@matchverticals.com